PhD in Media Psychology

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The Fielding PhD in Media Psychology provides a comprehensive study in an emerging and exciting field. Media Psychology applies the psychology of human behavior and emotion to media and technology impact, design and distribution. Our students come from a variety of professional experiences and academic backgrounds with the common goal of applying psychological science to the media and technology landscape.

What Is Different?

Media psychology starts with psychology.  Where traditional communication, media studies, sociology, or psychology programs focus on process or isolate media from human experience, media psychology offers the answer to the ‘why,’ integrating the expertise of psychology with in-depth knowledge of media and technology. Students explore the ways in which cognition, emotion, and instinct can influence human responses to different media stimuli and alter technological impact. Students use these skills to anticipate consumption and use patterns, engagement, and access and look for leverageable solutions to global problems, from smart technology design to economic, social, and environmental impact.