SVP, Worldwide Consumer Insights and Audience Analytics on the Digital Marketing team for Warner Bros.
At Warner Bros., Ms. Sherick is responsible for the strategic applications of digital marketing analytics to help drive, grow and maintain Warner Bros industry-leading position in data and digital analytics. She is a recognized industry leader for using data to create audience-centric strategies and campaigns. Prior to Warner Bros, Ms. Sherick was SVP, Consumer Insights and Innovation at 20th Century Fox where when was instrumental in developing new structures for data integration and machine learning into strategy.
Before taking on data leadership roles, Ms. Sherick was the former SVP of Strategic Digital Marketing for 20th Century Fox International, where she led cross-functional teams globally to produce ground-breaking digital marketing campaigns using new technologies for all types of films, from tentpole blockbusters to indies.
Ms. Sherick holds an MBA from the Drucker School of Management and recently authored a chapter on digital history in Digital State: How the Internet is Changing Everything. She has been featured in a number of publications, such as Variety, Inc. and ThinkLA and was named an “Internationalist of the Year” by the Internationalist Magazine in 2010, honoring marketing professionals who break the mold with their multinational brand communications. Sherick is also the recipient of the 2011 iMedia Visionary Entertainment Marketer Award and named one of iMedia’s Top Marketing Innovators in 2014. Sherick is a member of the Academy of Motion Picture Arts and Sciences and a professional member of the British Academy of Film and Television Arts.